Rebooking: Is it the real exhibition time saver?

The event cycle of an exhibition, often one year long, flies by at an astronomical speed and, before we even know it, the next edition of the show is upon us.  All the development ideas we had as last year’s show came to a close, those plans for growth and improvement that we will “discuss…

Myth: People buy from people?

For decades salespeople over every industry have used the expression “people buy from people” when looking at the techniques and psychological reasoning behind how sales are successfully closed. However, over the last ten years many sales industry leaders have come forward to denounce this particularly well-known mantra. In fact, if you type “people buy from…

Is English Enough?

It used to be compulsory in the UK for students to learn a foreign language until the age of 16. In September 2004, this was dropped by the government, and studying at least one GSCE level in a foreign language subject was no longer obligatory in state schools. Since then, the number of language teachers…

Are you a salesperson… or an actor?

Salesperson. Actor. On paper, they’re totally different professions which map a contrasting career path. But, in terms of the fundamental principals behind making the roles a success; are they so different after all? Let’s set the scene: You are a salesperson. The customer is your audience. The event is your stage. It might be a…

Time Poverty: A 21st Century Problem

5 things I have done to make sure I don’t let work rule my life. The year is 2019. The world is working, waking up at sunrise and collapsing into bed with a weary expression each evening. Every time zone follows this pattern; populations living to work whilst working to live. The corporate world devours…

Sales – It’s a Man’s World?

Over the last few years I’ve been lucky enough to work in a plethora of trade show and exhibition environments and as a woman, many a time have I been asked… Do you find it a struggle being a female in a sales environment which has traditionally been occupied by men? Do people take you seriously? A…

Tips For a Global Greeting

Everyone who works in the exhibition industry will know the significance of doing business on the global stage. Whether you’re travelling to meet potential new clients or scoping out the venue pre-show, the amount of air miles racked up over a year can be staggering. Travel is integral to the world of exhibition sales, and…