Every exhibition, trade show or conference organiser might need a little support to make sure they’re getting the best out of the commercial elements of their events, whether face-to-face or digital.


Global clients and events


Event revenue generated


Sales professionals coached

Hi, I’m Chloe.

I work with event organisers all over the world to make sure they’re implementing the best sales strategies for themselves and their customers, using years of commercial experience, global knowledge and industry best-practice to support effective and results-driven sales campaigns.

Sales strategy creation or development, onsite rebooking, sales team coaching and mentoring, pre-show and post-show support, sponsorship generation, new business management, partnership management and lead generation.

Bringing Chloe and Acier Events into MAD//Fest 2019 was one of the best decisions we’ve made. Our exhibitors were looked after brilliantly by the team and supported throughout. I can’t recommend Chloe and Acier enough – an absolute no-brainer for any event organiser!

Dan Brain – Co-Founder and Content Director – MAD//Fest

Chloe has worked on projects with:

Chloe is a great asset to any salesforce developing and executing their rebook strategy

Martin Kelly, Managing Director – Americas at Terrapinn

What do you mean by “sales support”?

Support means anything that will help you get the best commercial success from all your events or initiatives. From full creation and execution of a brand new sales strategy, all the way to providing resources to help when you just need all hands on deck during an onsite rebook. Sales team coaching, process management, partnership management, lead generation OR in-office sales support; whether new business or retention, might be exactly what your organisation needs to maximise its commercial growth.

A full list of my services can be found here

Chloe is an outstanding motivator, people person and leader in the industry of events

Jean-Sébastien Guichaoua, Exhibition Director – Comexposium

Why are you the right person to help us?

Over the last decade, I’ve worked with 100+ shows around the world, across every industry imaginable. From food to fashion, construction to technology, coil winding to packaging.

As a founding member of the Exhibition Think Tank, I have also spoken at Event Tech Live, on the sale series with Flume Sales Training, on the Event Industry News and Global Exhibitor Podcasts and multiple times at EVOLVE – the digital event for exhibition organisers. My article content has featured in Exhibition News, Confex and Exhibition Showcase.

With customers across the globe ranging from table-top conferences to industry leading B2B trade shows with over 7000 exhibitors, no show is ever the same and no event will get just a copy-and-paste sales strategy when we work together.

Want to hear it from someone else? Check out some exhibition organiser customer testimonials right here...

“I would highly recommend Chloe to any exhibition organiser, she was a pleasure to work with and you will not be disappointed with the results”

David Tolputt, Sales Director – F2F Events

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